Lack of basic understanding of business principles before commencement major cause of business failure.
Starting your business module is a beginner’s or foundational pack prepared to assist the entrepreneur in understanding the fundamental issues in starting a business and the major areas of attention and concentration by the entrepreneur to ensure a successful start-up and perhaps business sustainability.
At the end of the training participants will be able to;
- Define an enterprise as part of the preparations for starting a business.
- Identify challenges confronting any business as well as the
opportunities embedded in the business. - Understand the competitive landscape, including the business
environment, and how to cope with the varying factors. - Understand the fundamentals and principles of marketing in various
digital marketing channels to improve sales and bottom-line. - Learn how to conduct Market Research and Intelligence and
avoid Small Business Mistakes that could collapse a business.
- Teacher: Admin User